{"id":109683,"date":"2026-03-05T11:19:15","date_gmt":"2026-03-05T09:19:15","guid":{"rendered":"https:\/\/hiiumaa.ee\/?post_type=tribe_events&#038;p=109683"},"modified":"2026-03-19T14:07:58","modified_gmt":"2026-03-19T12:07:58","slug":"biosfaaripaev-ettevotjatele-pane-unesco-lugu-enda-kasuks-toole","status":"publish","type":"tribe_events","link":"https:\/\/hiiumaa.ee\/en\/sundmus\/biosfaaripaev-ettevotjatele-pane-unesco-lugu-enda-kasuks-toole\/","title":{"rendered":"Biosf\u00e4\u00e4rip\u00e4ev ettev\u00f5tjatele: Pane UNESCO lugu enda kasuks t\u00f6\u00f6le"},"content":{"rendered":"<div class=\"xdj266r x14z9mp xat24cr x1lziwak x1vvkbs\">Saaremaa, Hiiumaa, Muhu, Ruhnu ja Vormsi kuuluvad UNESCO tunnustusega L\u00e4\u00e4ne-Eesti saarte biosf\u00e4\u00e4ri programmialasse. Tunnustus on antud k\u00fcll piirkonnale, aga kuidas saab ettev\u00f5tja seda teadlikult ja nutikalt enda kasuks t\u00f6\u00f6le panna?<\/div>\n<div><\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">Kutsume ettev\u00f5tjaid ja organisatsioone Biosf\u00e4\u00e4rip\u00e4evale 26. m\u00e4rtsil, t\u00e4navu on fookuses UNESCO tunnustuse kasutamise v\u00f5imalused ettev\u00f5tjatele ja organisatsioonidele. S\u00fcndmuse jooksul arutame:<\/div>\n<ul>\n<li class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">mida t\u00e4hendab UNESCO biosf\u00e4\u00e4riala tunnustus piirkonna ettev\u00f5tjale p\u00e4riselt<\/li>\n<li class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">kuidas seda oma turunduses korrektselt ja m\u00f5jusalt kasutada<\/li>\n<li class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">millised on v\u00f5imalused n\u00e4htavuse kasvatamiseks Visit Saaremaa, Hiiumaa ja Visit Estonia kanalites<\/li>\n<li class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">kuidas luua teenus v\u00f5i toode, mis jutustab piirkonna lugu ning loob k\u00fclastajale lisav\u00e4\u00e4rtust<\/li>\n<\/ul>\n<p>Biosf\u00e4\u00e4rip\u00e4eva eesm\u00e4rk on aidata ettev\u00f5tjatel:<\/p>\n<ul>\n<li>m\u00f5testada UNESCO v\u00e4\u00e4rtus oma tegevuse kontekstis<\/li>\n<li>v\u00e4ltida eksitavat v\u00f5i liiga pealiskaudset kasutust<\/li>\n<li>luua sisulist ja kestlikku konkurentsieelist<\/li>\n<li>saada selgust, milliste p\u00f5him\u00f5tete alusel UNESCO-teemalisi teenuseid esile t\u00f5stetakse<\/li>\n<\/ul>\n<p>See ei ole lihtsalt infop\u00e4ev \u2013 see on arutelu ja praktiline suunaseadmine, kuidas meie piirkonna rahvusvaheline tunnustus p\u00e4riselt ettev\u00f5tlust toetaks.<\/p>\n<hr \/>\n<p><strong>P\u00e4evakava<\/strong><\/p>\n<p><strong>12:00\u201312:15<\/strong> Saabumine ja tervituskohv<\/p>\n<p><strong>12:15\u201313:00<\/strong> <strong>Toomas Kokovkin<\/strong>: Biosf\u00e4\u00e4ri programmiala: ulatus, turundus, m\u00e4rgistus.<\/p>\n<p>Mida UNESCO MaB m\u00e4rgistus t\u00e4hendab, kuidas seda usaldusv\u00e4\u00e4rselt ja atraktiivselt kasutada.<\/p>\n<p><strong>13:00\u201313:30 Liina Tabri (<\/strong>TalTech): Praktilised n\u00e4ited, kuidas kasutada UNESCO biosf\u00e4\u00e4riala kuulumist toodete v\u00e4\u00e4rtustamisel ja tutvustamisel<\/p>\n<p>S\u00f5numi s\u00f5nastamine, lihtsad ja toimivad n\u00e4ited, mida saab kohe \u00fcle v\u00f5tta.<\/p>\n<p><strong>13:30\u201314:00 Grupit\u00f6\u00f6: <\/strong>Minu toode\/teenus ja UNESCO v\u00e4\u00e4rtused<\/p>\n<p><strong>14:00\u201314:30<\/strong> <strong>P\u00e4hkli \u00fcrgtareke:<\/strong> Ettev\u00f5tja vaade ja praktikad<\/p>\n<p>Kuidas UNESCO MaB alale kuulumist turismiteenuse turunduses p\u00e4riselt kasutatakse: mida, millistes kanalites ja kuidas kommunikeeritakse. Arutelu, mis t\u00f6\u00f6tab ja mis mitte.<\/p>\n<p><strong>14:30\u201315:00<\/strong> <strong>Elen Juurna <\/strong>(EIS)<strong>:<\/strong> Turismiteenuse UNESCO teemaviitega liitmine Puhka Eestis keskkonnas<\/p>\n<p>\u00dclevaade tingimustest, protsessist ja vajalikest materjalidest, et liita turismiteenus Puhka Eestis keskkonnas UNESCO teemaviitega.<\/p>\n<p><strong>15:00\u201316:00<\/strong> <strong>Magus amps ja kohv \u2013 UNESCO 36. aastap\u00e4eva t\u00e4histamine<\/strong> \ud83c\udf82\u2615<\/p>\n<p>Vaba suhtlus ja v\u00f5rgustumine.<\/p>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">\n<hr \/>\n<\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">Osaleda on v\u00f5imalik kohapeal Hiiumaa Arenduskeskuses (aadress: Vabrikuv\u00e4ljak 1, K\u00e4rdla, Hiiumaa Arenduskeskuse II korruse seminariruumis, sissep\u00e4\u00e4s A korpuse uksest) ja Teamsis.<\/div>\n<div><\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">Palume eelnevalt registreeruda:<br class=\"html-br\" \/><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xkrqix3 x1sur9pj x1fey0fg x1s688f\" tabindex=\"0\" role=\"link\" href=\"https:\/\/forms.gle\/ePh9AoQzDvxE8fBL8?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBEwOXNERm5IV3o0Ylo2ZlhJR3NydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR6u2YY-sNwoF_R1fnu9EPFO_L3ySP5io9b2TH8ZdKTLpbvfGXLnUY2bbM95QQ_aem_g96RK9bsRBLQqLHW4RddHQ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/forms.gle\/ePh9AoQzDvxE8fBL8<\/a><\/div>\n<div><\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">S\u00fcndmus on tasuta.<\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\"><\/div>\n<div>\n<hr \/>\n<\/div>\n<div><\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">UNESCO programm \u201eInimene ja biosf\u00e4\u00e4r\u201d on \u00fcle viiek\u00fcmne aasta aidanud otsida kohalikke lahendusi globaalsetele probleemidele ning toetanud seel\u00e4bi kestlikku arengut. Programm panustab riikides bioloogilise mitmekesisuse s\u00e4ilitamisse, \u00f6kos\u00fcsteemiteenuste ehk looduse h\u00fcvede pakkumisse ja loodusvarade m\u00f5istlikku kasutamisse. Alates 1990. a kuulub UNESCO MaB v\u00f5rgustikku L\u00e4\u00e4ne-Eesti saarte biosf\u00e4\u00e4ri programmiala, mis h\u00f5lmab suurimad saared \u2013 Saaremaa, Hiiumaa, Muhu, Vormsi ja Ruhnu.<\/div>\n<div><\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">L\u00e4\u00e4ne-Eesti saarte biosf\u00e4\u00e4riala missiooniks on toetada UNESCO programmi \u201eInimene ja biosf\u00e4\u00e4r\u201d p\u00f5him\u00f5tetest l\u00e4htuvalt L\u00e4\u00e4ne-Eesti saarte kujunemist rahvusvahelise t\u00e4htsusega kestliku arengu mudelalaks.<\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\"><\/div>\n<div>\n<hr \/>\n<\/div>\n<div><\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s\">Lisainfo:<br class=\"html-br\" \/>Janet V\u00e4\u00e4rtn\u00f5u<br class=\"html-br\" \/>Kestliku turismi koordinaator<br class=\"html-br\" \/>50 88 969<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Saaremaa, Hiiumaa, Muhu, Ruhnu ja Vormsi kuuluvad UNESCO tunnustusega L\u00e4\u00e4ne-Eesti saarte biosf\u00e4\u00e4ri programmialasse. Tunnustus on antud k\u00fcll piirkonnale, aga kuidas saab ettev\u00f5tja seda teadlikult ja nutikalt enda kasuks t\u00f6\u00f6le panna?&hellip;<\/p>\n","protected":false},"author":11,"featured_media":109684,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[129],"class_list":["post-109683","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-koolitus","cat_koolitus"],"acf":[],"_links":{"self":[{"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/tribe_events\/109683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/users\/11"}],"version-history":[{"count":3,"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/tribe_events\/109683\/revisions"}],"predecessor-version":[{"id":110280,"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/tribe_events\/109683\/revisions\/110280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/media\/109684"}],"wp:attachment":[{"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/media?parent=109683"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/tags?post=109683"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/hiiumaa.ee\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=109683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}